Freedom of Design Lies In Being bold.

Works

Contact


/back to home

Coffee of the Monday people

Coffee of the Monday People is a coffee shop in a business district, NY USA. 


The brand philosophy is "anonymous & unique". Their target audiences are those busy people who work nearby.


The main mascot is inspired by "The Son of Man" by the surrealism artist René Magritte. The brand mascot's anonymous presentation shares a similar quality of "ordinary people" like every one of us. The brand secondary mascots inspired by the legend band, Beatles' album "Abby Road". On the album cover, the Beatles is crossing the street near their recording studio, EMI. What they are doing is what we repeat every day, walking across the road near our workplace, maybe grab a coffee at the next corner. Yes, all of us are ordinary people, but we shine differently. 


Services
Planning ⋅ Naming ⋅ Branding ⋅ Collaterals

Coffee of the Monday people

Coffee of the Monday People is a coffee shop in a business district, NY USA. 


The brand philosophy is "anonymous & unique". Their target audiences are those busy people who work nearby.


The main mascot is inspired by "The Son of Man" by the surrealism artist René Magritte. The brand mascot's anonymous presentation shares a similar quality of "ordinary people" like every one of us. The brand secondary mascots inspired by the legend band, Beatles' album "Abby Road". On the album cover, the Beatles is crossing the street near their recording studio, EMI. What they are doing is what we repeat every day, walking across the road near our workplace, maybe grab a coffee at the next corner. Yes, all of us are ordinary people, but we shine differently. 


Services
Planning ⋅ Naming ⋅ Branding ⋅ Collaterals